Sustainable Consumption
My work on sustainable consumption focuses on responsibility, including how consumers make sense of their responsibilities and how and why they may resist interventions that responsibilize them.
Publications
Scaraboto, D., Joubert, A. M. & Gonzalez-Arcos, C. (2025). Editorial: Degrowth and the Future of Marketing. Marketing Theory.
Gonzalez-Arcos, C. Joubert, A. M. & Scaraboto, D. (2025). Embedding SDGs in Consumer Practices: Moving Beyond Responsibilizing Individuals. Elgar Companion to Marketing and the UN Sustainable Development Goals (SDGs).
Joubert, A. M., Gonzalez-Arcos, C., Scaraboto, D., Sandberg, J. & Guesalaga, R. (2022). No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation. NIM Marketing Intelligence Review (formerly GfK MIR), 14(1), 37-41
Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R. & Sandberg, J. (2021). “How Do I Carry All This Now?”: Understanding Consumer Resistance to Sustainability Interventions. Journal of Marketing. Special issue on Better Marketing for a Better World,85(3), 44-61. [2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing; Paper Listed on the Responsible RRBM Honor Roll].
Conference Presentations
Joubert, A. M. & Waverley, J. (2024). Reducing Carbon Pawprints: Paradoxes in Responsible Consumption. Australian and New Zealand Marketing Academy Conference, University of Tasmania, Hobart.
Joubert, A. M., Scaraboto, D. & Gonzalez-Arcos, C. (2023). Imagining Futures, Shaping Practices: How Consumers Anticipate Sustainable Practice Change. Australian and New Zealand Marketing Academy Conference, University of Otago, Dunedin [Best Paper Award - Consumer Culture Theory Track].
Joubert, A. M., Scaraboto, D., Gonzalez-Arcos, C. & Sandberg, J. (2022). There Will Be No Petrol: How Consumers Anticipate Changing Established Practices. Special session on The Challenges of Changing Pratices for a Better World. Consumer Culture Theory Conference, Oregon State University, Corvallis.
Joubert, A. M., Gonzalez, C. & Scaraboto, D. (2019). How Banning Legitimate Entities Can Change Markets. Australian and New Zealand Marketing Academy Conference, Victoria University of Wellington, Wellington.
Gonzalez, C., Scaraboto, D., Joubert, A. M. & Guesalaga, R. (2019). From Banning the Bag to Saving the Turtles: Colliding Logics and Multi-Level Changes in Markets. Bringing Institutional Theory to Marketing Conference, ISC Business School, Paris
