Contradictions and Paradoxes
Foundational to much of my work is also the notion of contraditions, or paradoxes - particularly those that are not easily reconciled, and how people navigate these in cultural and market settings.
Publications
Burgess, A. J., Joubert, A. M., Dolan, R., & Wilkie, D. C. (2025). Changing the game: empowering marketers as agents of change for diversity. Journal of Strategic Marketing, 1-26.
Coffin, J. & Joubert, A. M. (2020). Theorizing Less Visible Forms of Fandom: Practices, Assemblages, Liquidity, and Other Directions. Handbook of Research on the Impact of Fandom in Society and Consumerism, 221-233. IGI Global.
Joubert, A. M. & Coffin, J. (2020). Four Fanatical Friends and other Alliterative Allegories. Marketing Theory. Special issue on Expressions of Interest: Short Stories, Tall Tales, Novel Articles, 20(2), 195-201.
Conference Papers
Burgess, A., Joubert, A.M., Dolan, R. & Wilke, D. (2025). Changing the Game: Empowering Marketers for Diversity. Academy of Management 85th Annual Meeting, Copenhagen.
Sansome, K., Burgess, A., Gray, H., Matthews, D., & Joubert, A. M. (2025). De-Influencing and Over-Consumption: Managing Ethical Contradictions in the Influencer Economy. Academy of Marketing Conference, University College Cork, Ireland [Best Overall Paper].
Joubert, A. M., Wright, A.L. & Jarvis, L. (2025). How Institutional Custodian Work Contains Institutional Parasites: The Case of the ‘Legal High’ Drug Market in Australia. Seventh Triennial Alberta Institutions Conference, Banff, Alberta, Canada.
Joubert, A. M. & Giesler, M. (2025). ‘Ordinary’ Billionaires: How the Elites De-Stigmatize Entitlement through Consumption. Special Session on Stigma: Overcoming the Oversights and Moving Beyond the Prevalent Tendencies in Marketing Literature. American Marketing Association Winter Conference, Phoenix, Arizona.
Burgess, A., Sansome, K., Gray, H., Matthews, D., & Joubert, A. M. (2025). The Paradox of Influencers in Shaping Ethical Consumption. Consumer Culture Theory Conference, King's College, London.
Joubert, A. M. & Giesler, M. (2024). ‘Ordinary’ Billionaires: How the Elites De-Stigmatize Entitlement through Consumption. Special Session on Moving Beyond the Phenomenology: Unpacking Consumable Stigma. Consumer Culture Theory Conference, Knauss School of Business, San Diego.
Joubert, A. M. Wright, A. & Jarvis, L. (2024). Traditions and Custodial Work in Unstable and Turbulent Times. Academy of Management 84th Annual Meeting, Chicago.
Joubert, A. M. & Burgess, A. (2024). Keyboard Activism, TikTok Trials and the Digitine. Australian and New Zealand Marketing Academy Conference, University of Tasmania, Hobart.
Gonzalez-Arcos, G., Joubert, A. M. & Drenten, J. (2023). Wellness MLMs? How Transformations in the Digital Landscape Shape MLM Practices. Consumer Culture Theory Conference, Lund University, Lund.
Gonzalez-Arcos, G. & Joubert, A. M. (2022). Wellness MLMs? How Contested Practices Diffuse in Digital marketspaces. Australian and New Zealand Marketing Academy Conference, University of Western Australia, Perth.
Joubert, A. M. (2019). Battles at The Boundaries of Markets. Bringing Institutional Theory to Marketing Conference, ISC Business School, Paris
