Dr Alison M. Joubert
Research interests: Consumer culture, marketplace battles, tensions and contestation
Transformative consumer research, institutional theory, practice theory
Short bio
I am a consumer culture theorist with a particular interest in processes in markets. My research predominantly focuses on the marketplace battles, tensions and contestation within these processes. Research contexts have included the ‘legal high’ market, fandoms, and unsustainable consumption settings. I predominantly use qualitative research methods in my projects including interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. My research has been published in Journal of Marketing, Marketing Theory and Journal of Service Management, and presented at Australian and New Zealand Marketing Academy Conferences (ANZMAC) and Consumer Culture Theory Conferences (CCTC). I also have experience teaching various marketing and business courses including consumer behaviour, business research methods, social media management and advertising.